Green Beanie

Brand identity & Packaging design. At New Studio, 2023/24

Green Beanie is a brand of algae and seaweed products with a unique Craft Soda as the first release in 2023. The brand is parented by the Åland based Under Ytan AB, pioneers in developing cultivation techniques for algae, seaweed and mussels to restore the Baltic Sea. Product development of what we may harvest is essential and in the process we found Bladderwrack and Ulva (Gutweed) being excellent as ingredients in our first two unique Craft Sodas. These two were actually so good that the Michelin star awarded restaurant Grön in Helsinki featured them in their menu.

More products is due to break the surface in a near and more biodiversed future.