Epicenter - Brand Identity

At Bas ID

Epicenter is a unique type of enterprise where members get the possibility to work together with the fastest growing digital and creative initiatives. Providing both corporate innovations labs and flexible work spaces as well as knowledge and creativity through seminars and educational programs, Epicenter could claim to be the first working innovation ecosystem.

The assignment included everything from brand strategy to graphic and visual identity creating the desired positioning in the new category of ”innovation houses”. The key challenge was to be both dynamic and innovative and at the same time distinct and evident enough to clearly communicate a new offering in a new category.