Brand Identity / Place branding of real estate incorporating Gallerian Hamngatan in Stockholm

At Bas ID. Co Designer; Mathias Lundeberg

The assignment covered brand strategy and graphic identity, building a desired position for Urban Escape in the new category of “city spaces”. Fundamental to our design-work was to create an identity with a dynamic and unique expression, balancing the need to be both distinct and yet welcoming to all people living, working and visiting the space.